Developing SEO Clients
Recently it dawned on me that I get asked a lot from people to do their SEO for them. I mean non-internet marketers who want to get their business website to the top of Google.
In fact recently I received a random call from someone who had been given my number through a friend and wanted to know if I could help him.
Currently I don’t do this sort of consulting because I have too many other projects that I’m focussing on myself, but everytime I get approached it reminds me how much opportunity there is out there for this kind of marketing.
What a lot of internet marketers don’t realize, is that after you’ve been learning how to rank pages in Google for a while, even a few months, you know a lot more than most offline business owners ever will. If you’ve been doing this stuff for over 12 months then you would be considered a guru by many offline business owners.
When you’re battling against other affiliate marketers in a popular niche, you can be up against some tough competition, and this makes you get good at SEO and learn more about backlinking in order to compete. This is a great thing for your SEO skill level, because when you shift this and apply it to offline businesses it can seem like a walk in the park.
Another person approached me for some offline business SEO advice recently, and when I asked what the keywords they were trying to rank for in Google were, I was amazed at how easy these would be to get to the top 3 in Google. This sort of competition looked like a breeze to me, compared to some of the hard core affiliate niches I battle away in.
My point for this post is that if you have the time and are looking for other ways to create a revenue stream for yourself, then doing SEO for offline businesses is not a bad idea. The competition can be much lower, especially if i’ts more of a specialized niche. There are a huge number of buinsesses that are desperate for 
more customers and would jump at the chance to pay someone to get them to the top of Google.
I was on holiday recently in New Zealand with my wife and son, and we were staying in a little bed and breakfast in small town in the South Island.
After talking with the owner of the B&B he wanted to know if I could help him get their business website for the B&B to the top of Google. Once you know a few things about SEO you’ll be amazed at the amount of money you can make by contracting yourself out as an SEO consultant to small businesses.
You could start small and just take on one or two businesses that would be easy to get to the top of Google and work out how much time it took you to achieve that and then build from there.
Your comments are always welcome!
Matt Carter
Buy Established Websites
Hey Everyone,
I recently caught up with a friend of mine and top marketer Ryan, we had a skype chat and he told me how to buy established websites and why it’s such a good idea.
I’ll be honest and say I’ve never done this before myself, but after talking with him I was amazed at how profitable this can be, and how it can help accelerate you into a niche. Like I said I’m no expert, so I’ll be organizing a webinar with my friend so he can teach you himself, but for this post I want to share with you some points I learned from him.
The first question is why would you want to buy an established website in the first place anyway? Well there are many reasons for this, and essentially you can buy anything you want. For example if you want to get into a niche, you can look at the sites ranking in Google for buyer keywords, and in particular look for the sites that need a some work, yet what they have going for them is their rankings.
What you can do is offer to buy their site and then you can fix up the site and you instantly have Google rankings for this niche!
Another thing you might want to do is buy a site for the email list it has collected. If you know that you could monetize an email list pretty easily, and regular leads are coming into this site all the time, then this can be another great reason to buy established websites.
Both these things are a little harder for the person selling their site to put a value on too, which means you can get a good bargain for it!
You can of course buy a website that is already making money too, but from what I gathered after the conversation with my friend on this topic, you can get better deals buying sites that have not yet reached their potential, and you can see clear ways to improve on them and as I’ll explain below you can offer a lot less to buy a site that is not making money yet, or atleast not much, but has ‘potential’.
Another cool trick I learned was that you can head over to the Clickbank market place and look for sites in a niche that has low gravity and preferably that has some rankings in Google, yet might have a poorly
done sales letter etc…stuff that you can improve on.
These sites are prime candidates for doing up and fast tracking yourself into the niche. Especially if the website has been around in Google for 12 months or more, as it makes the SEO much easier.
This next point is something I found fasinating, I asked my friend about a site I owned and was considering selling.
The site makes about $2000 a month and is rankings for a product name in position one in Google.
I thought this would be a great one to sell, however my friend explained that although the site was good for cash, it would not be that great for selling.
I was kind of amazed, and then he explained that there would not be that much room for improvement or diversifying with such a tightly focussed site which is making it’s money by ranking for a product name. It if has been ranking for a general buyer keyword in the niche then it would be a different story, as the potential buyer has more scope with the site.
It made sense to me when he said that, after all their would be little room for improvement, so I have decided not to sell this site and instead keep collecting the cash.
You can also look for sites for sale over at http://www.flippa.com a website auction place, but I was informed that this is not the best place to buy, but is better to sell here as auctions tend to push prices up. So from what I know you are better to look for sites privately by contacting website owners yourself.
I don’t want to go into all the secrets I learned from my friend as I have a webinar planned with him next month, where he will go into more detail on how to do this like a pro. He told me one site he bought recently for $650 and three weeks later after tweaking a few things sold it for $3500, not bad at all, so stayed tuned for more about that.
That’s all from me.
Matt Carter
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